The project

Firmenich’s Sensorium provides a setting for presenting creative fragrance and flavour directions to clients and internal teams. For this edition, the brief explored emerging cultural influences through a world of unexpected encounters and shifting perceptions.

Working from Firmenich’s initial concept, we developed the exhibition’s spatial and visual expression. The literary reference offered a rich starting point for creating dreamlike settings that encouraged visitors to question familiar relationships between objects, spaces and sensations.

The design approach

The installation connected scenic environments with graphic materials, lighting and sound. Each element contributed to the unfolding experience, giving the fragrance and flavour presentations a wider narrative context.

We also created illustrations and books that extended the concept beyond the sets. These pieces gave visitors additional ways to engage with the themes, bringing together imagery, storytelling and sensory discovery.

The exhibition explored five directions identified within the brief: changing identities and role models, new perceptions of time and space, the multiverse, hyperreality and symbiosis. These ideas informed the visual and spatial compositions throughout the installation.

The visitor experience

wONEderful invited visitors to approach fragrance and flavour with curiosity. The imaginative settings encouraged associations between what they saw, heard and sensed, opening different ways to interpret the ideas presented by Firmenich.

By connecting literature, cultural observation and sensory design, the project created a shared environment for exploration and discussion—supporting both client discovery and the work of creative teams.