The design at the service of the luggage of passengers at the airport, shows a new model so that passengers who need to protect their luggage or buy a gadget for it, can do so in one place and quickly and easily.

The idea is based on offering a comprehensive service that ranges from the protection of traditional luggage with packaging machines to accessories and activities related to the world of luggage, of immediate need.

WRAP & FLY

The global concept design of WRAP & FLY is born from the need to obtain a module with maximum services and minimum space, combined with a local touch and flavors with a certain Brazilian Style. Once again, we combined the disciplines of interior design and graphic design to create this new brand and global concept design.

The project

At the level of interior design, we started from a square module (9.78m2) that contained one or two packaging machines, the main service that was intended to be offered; to complement it, there was a large exhibition space for related products such as hand luggage, gadgets, or merchandising.

The design allowed to obtain a module with modern and clean lines, giving importance to the exhibition of the product, through the backlit showcases. On the sides, the display cabinets for small products, these are exposed with a system of guides and standard measures to adapt them to the product. In the central part, the cabinets are larger and allow larger suitcases and bags to be placed. The counter is centered on the front and allows the display of the product, while delimiting the space for the public and the worker. The global concept design of WRAP & FLY also contemplated the small module (6.5m2) for smaller spaces.

At the graphic design level, and thanks to the use of bright colors with a touch of Brazilian Style, an easily recognizable and visible module was obtained. In this case, the brand identity was based on the colors of the Brazilian flag and combined with a rather basic graphic, with easy-to-read messages.

We also design other materials for graphic design applications, such as advertising applied to space, packaging, and employee uniforms; a global concept design ready to be implemented in any airport in the world.