Interior design and 3D Render of the “Crew Space”. A set design for the American Crew corner model to be able to replicate in salons around the world. This one was designed in the manner of a street-style barber stand, and it works like one.
American Crew
American Crew is the leading professional grooming brand created exclusively for men. It is more than a lifestyle brand or a professional supplier, it is the leading brand in the history of men's grooming and grooming. With a passionate commitment, their purpose is to bring men into salons and give them a new experience by showing them new ways to incorporate style into their everyday lives. For this, the brand created the Crew Space, a kit for salon owners interested in opening their own barbershop within a salon..
The Project
For this project, located between interior design and ephemeral design, we created the scenographic environment of the corner where the different corporate elements were implemented following a very specific aesthetic. The objective was to design an aesthetic line with elements that could be replicated in any hairdressing salon, recreating a vintage-style barbershop, a trend of the moment.
An oak dresser with its barber chair, a shelf with products, a barber pole and some black and white photographs formed the hallmark of the new American Crew space. A space with a very masculine style that reflected the brand's atmosphere in any room.
The American Crew Space needed to be understood as a space that is part of a whole and not as individual pieces of furniture. For this, the materials that best conveyed the concept from an interior design point of view were chosen and the model image was created.
All of the 3D rendering work was also carried out, a very important aspect to provide the maximum similarity with reality and the interior design concept. From the space of the barbershop, to the exhibition elements, such as the products on display, these are the pieces that make up the work carried out in 3D render.
American Crew is the leading professional grooming brand created exclusively for men. It is more than a lifestyle brand or a professional supplier, it is the leading brand in the history of men’s grooming and grooming. With a passionate commitment, their purpose is to bring men into salons and give them a new experience by showing them new ways to incorporate style into their everyday lives. For this, the brand created the Crew Space, a kit for salon owners interested in opening their own barbershop within a salon..
The Project
For this project, located between interior design and ephemeral design, we created the scenographic environment of the corner where the different corporate elements were implemented following a very specific aesthetic. The objective was to design an aesthetic line with elements that could be replicated in any hairdressing salon, recreating a vintage-style barbershop, a trend of the moment.
An oak dresser with its barber chair, a shelf with products, a barber pole and some black and white photographs formed the hallmark of the new American Crew space. A space with a very masculine style that reflected the brand’s atmosphere in any room.
The American Crew Space needed to be understood as a space that is part of a whole and not as individual pieces of furniture. For this, the materials that best conveyed the concept from an interior design point of view were chosen and the model image was created.
All of the 3D rendering work was also carried out, a very important aspect to provide the maximum similarity with reality and the interior design concept. From the space of the barbershop, to the exhibition elements, such as the products on display, these are the pieces that make up the work carried out in 3D render.
