Aviapartner is one of the main independent providers of ground handling services with a presence in 37 airports and in 6 European countries; but they also have a brand of premium services in airports and their VIP lounges.
Offering maximum comfort and a pleasant experience for passengers was the main mission for this global concept design project. A complete job at the level of interior design and brand identity.
VIP lounges are one of the star services that can be found at any airport and for this, adapting interior design or brand identity to the needs of the client and its target is essential.
The new global concept design on this occasion is impregnated with industrial aesthetics. This originated in the industrial revolution and brought with it a complete social change and the inclusion of concepts and materials that until then were unknown.
As far as interior design is concerned, the industrial concept is based on the fact that they are spaces where light is scarce, so many lamps were used, which even with natural light became a decorative object that allowed us to enjoy of the environment. The combination of furniture with different colors or textures created an informal and at the same time elegant touch to the VIP room.
For the brand identity, a version that uses parts of the original company logo was taken into account. The AP refers to Aviapartner and is framed in the circle as a symbol, providing a more versatile and flexible logo for the different elements. The circle and logo can also be read as a unique seal, or as a trademark symbol providing this flexibility within the entire corporate image. We conceived this logo as a timeless and classic version with premium touches.
The color palette for brand identity or even interior design is clearly focused on an elegant but relaxed idea, understanding the “lounge” concept as a place where passengers take their time, comfortable, unhurried in an environment elegant and stylish. A very complete global concept design where every last detail was thought of, including the merchandising elements of the VIP room.
We designed two global concepts focused on VIP lounges, the first was implemented in 3 lounges and the last was publicly presented in June 2019 with the new Prima Vista