Graphic design for BASF's annual conference, a brand identity project applied to the company's event, as well as the creation of the necessary graphic applications.
BASF is the world's largest chemical company. Its purpose: to create chemistry for a sustainable future and to contribute to a world that provides a viable future with a better quality of life for all.
Lke many large companies, BASF organizes many types of events and congresses throughout the year, both for its clients and for its employees.
For this, ephemeral projects must be carried out to create the best sets that make the day an experience, as well as graphic design projects of all kinds applied to the event.
The project
On this occasion, and commissioned by American Express Global Business Travel, we designed the brand identity for this BASF event. For this, and always based on your corporate manual, we carry out the graphic design of a series of applications, where the objective is to transmit a coordinated image at all times and aligned with the image of the event or the company itself.
These were the incentive trips and conferences for the BASF CLUB CEREAL and CLUB HORTÍCOLA in Germany. For this, we make different graphic design proposals with the logo or icon of the event and the different applications such as invitations or programs in various formats.
With the combination of corporate green colors present in BASF's own brand identity, together with the Helvetica typography, a clean and aseptic graphic design is achieved, perfect for the event. At the same time, we designed different background options with which to combine the different graphic pieces inspired by illustrations of cereals and vegetables, to refer to the customer profile of the event.
BASF is the world’s largest chemical company. Its purpose: to create chemistry for a sustainable future and to contribute to a world that provides a viable future with a better quality of life for all.
Lke many large companies, BASF organizes many types of events and congresses throughout the year, both for its clients and for its employees.
For this, ephemeral projects must be carried out to create the best sets that make the day an experience, as well as graphic design projects of all kinds applied to the event.
The project
On this occasion, and commissioned by American Express Global Business Travel, we designed the brand identity for this BASF event. For this, and always based on your corporate manual, we carry out the graphic design of a series of applications, where the objective is to transmit a coordinated image at all times and aligned with the image of the event or the company itself.
These were the incentive trips and conferences for the BASF CLUB CEREAL and CLUB HORTÍCOLA in Germany. For this, we make different graphic design proposals with the logo or icon of the event and the different applications such as invitations or programs in various formats.
With the combination of corporate green colors present in BASF’s own brand identity, together with the Helvetica typography, a clean and aseptic graphic design is achieved, perfect for the event. At the same time, we designed different background options with which to combine the different graphic pieces inspired by illustrations of cereals and vegetables, to refer to the customer profile of the event.
