Matière à Pensée




Barcelona, Spain

Art direction for the creation of a multisensory installation - an escape room. An experience in which the visitor actively participates in a parallel universe that represents the brain of a perfumer and the process of creating a perfume. A journey through language of perfume and expressions of flavors.

As creatives, our challenge for this project was to create a game strategy, full of clues and puzzles. Each track had to be full of meaning and have a conceptual correspondence with the perfumes selected by the client, a whole sensory journey through the most relevant socio-cultural olfactory trends.

Project made as Up To You Studio SL

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