Volkswagen is the largest German car manufacturer and the second largest manufacturer in the world.
It owns the Audi, Bentley, Bugatti, Ducati, Lamborghini, Porsche, SEAT and Skoda brands, as well as the truck manufacturer Scania and MAN.
Volkswagen events and congresses
Volkswagen, like many large companies, holds many types of events and congresses throughout the year, both for its customers and for its workers.
For this, ephemeral projects must be carried out, in which the best sets are created and graphic design projects of all kinds applied to the event are prepared, which make the day an experience.
On this occasion and commissioned by American Express Global Business Travel. We design the brand identity of a Volkswagen event. For this, and always based on its corporate manual, we made the graphic design of a series of applications, where the objective was to transmit a coordinated image at all times and aligned with the image of the event and the company itself.
These were the regional meetings organized by the company in Spain. For this we make different graphic design proposals such as: layout with logo and claim of the event, PowerPoint template for the presentations, animation proposal, pens and notebooks to give away to the attendees, following the same creativity of the Regional meetings, flags, tarps and decorative totems, brand presence proposal at the arrival of guests and during the cocktail, centerpieces and minutes, adaptation of the graphic image of the event to the pieces of online communication and finally creation of a landing page where attendees had to confirm your presence and useful information about the event.