Art direction for the creation of a multisensory installation - an escape room. An experience in which the visitor actively participates in a parallel universe that represents the brain of a perfumer and the process of creating a perfume. A journey through language of perfume and expressions of flavors.
As creatives, our challenge for this project was to create a game strategy, full of clues and puzzles. Each track had to be full of meaning and have a conceptual correspondence with the perfumes selected by the client, a whole sensory journey through the most relevant socio-cultural olfactory trends.
