Art direction, scenery and props to recreate the offices of the World Trade Center Barcelona. Ephemeral design project that was created for the photo shoot and advertising spot of the business center.
The Barcelona World Trade Center is one of the most emblematic business complexes in the city of Barcelona.
This business center is located a few meters from the sea and a few minutes from the city center. The business complex has more than 40,000 m2 of rental offices, a Congress Center, multiple convention and meeting rooms and the Grand Marina Hotel, a five-star GL.
With all these spaces available, World Trade Center Barcelona is one of the most important economic centers in the city of Barcelona.
The project
In this case, our work consisted of the art direction of a spot, and we set the aesthetic guidelines for all the teams responsible for the design of the set and costumes that participated in the filming.
The client's objective was to communicate the versatility of the business complex and advertise the various spaces available: meeting rooms, offices, convention rooms, restaurant, auditorium, etc.
To achieve the objective stated by the client for this project, we created several sets that simulated offices of the World Trade Center Barcelona, for the photo shoot and the recording of commercial content.
The spot takes a tour of the WTCB through various characters who carry out different activities in the same environment. All the spaces inside the offices that are seen in the spot and the photos are sets that we created from scratch, since they were empty spaces that WTCB gave especially for the occasion and that we took care of designing and dressing.
The Barcelona World Trade Center is one of the most emblematic business complexes in the city of Barcelona.
This business center is located a few meters from the sea and a few minutes from the city center. The business complex has more than 40,000 m2 of rental offices, a Congress Center, multiple convention and meeting rooms and the Grand Marina Hotel, a five-star GL.
With all these spaces available, World Trade Center Barcelona is one of the most important economic centers in the city of Barcelona.
The project
In this case, our work consisted of the art direction of a spot, and we set the aesthetic guidelines for all the teams responsible for the design of the set and costumes that participated in the filming.
The client’s objective was to communicate the versatility of the business complex and advertise the various spaces available: meeting rooms, offices, convention rooms, restaurant, auditorium, etc.
To achieve the objective stated by the client for this project, we created several sets that simulated offices of the World Trade Center Barcelona, for the photo shoot and the recording of commercial content.
The spot takes a tour of the WTCB through various characters who carry out different activities in the same environment. All the spaces inside the offices that are seen in the spot and the photos are sets that we created from scratch, since they were empty spaces that WTCB gave especially for the occasion and that we took care of designing and dressing.
