Costume and set design project. The project consisted of creating a futuristic aesthetic and an alternative style for the extras that appeared in the shoot and to obtain the atmosphere of the streets of the city of Tokyo in Barcelona.
Abstr^ct:Groove
In this ephemeral design project, our work was guided by the Director and Art Director of abstr^ct:groove, Luigi Pane.
Abstract: groove is a creative production collective experimenting with high-end film, arts, and technology to support the vision of international brands, advertising agencies and production companies.
DLV BBDO
The commission came from the DLV BBDO advertising agency.
DLV is part of the BBDO network, one of the world's largest agencies and is consistently ranked in the Gunn Report (the largest independent audit of creative achievement) as the world's most successful creative network.
Spot “Dark side of Japan”
The spot was called “Dark side of Japan” and was part of a major campaign that Yamaha created for the MT series. (link to another yamaha MT125 project)
The concept that they wanted to highlight in this campaign was the alternative side, the subcultures and emerging trends that are born in Japan.
The project
Our commission focused on creating the costume design for the characters that drove the motorcycles in the spot.
We created some characters, which, created with plastic elements, tubes, protections and protuberances, gave shape to mysterious beings that were part of the same urban tribe.
The sport was shot in Barcelona and Tokyo.
For the scenes that were shot in Barcelona, we designed some set elements and props that helped transform our city into the streets of Tokyo.
Lastly, we also collaborated on the make-up design for some of the actors that appear in the ad, in which the make-up becomes a mask and a communicative effect.
For us, being able to work on this ephemeral design project was a great challenge since we had the great opportunity to collaborate with two of the most important creative agencies in the world of advertising worldwide.
In this ephemeral design project, our work was guided by the Director and Art Director of abstr^ct:groove, Luigi Pane.
Abstract: groove is a creative production collective experimenting with high-end film, arts, and technology to support the vision of international brands, advertising agencies and production companies.
DLV BBDO
The commission came from the DLV BBDO advertising agency.
DLV is part of the BBDO network, one of the world’s largest agencies and is consistently ranked in the Gunn Report (the largest independent audit of creative achievement) as the world’s most successful creative network.
Spot “Dark side of Japan”
The spot was called “Dark side of Japan” and was part of a major campaign that Yamaha created for the MT series. (link to another yamaha MT125 project)
The concept that they wanted to highlight in this campaign was the alternative side, the subcultures and emerging trends that are born in Japan.
The project
Our commission focused on creating the costume design for the characters that drove the motorcycles in the spot.
We created some characters, which, created with plastic elements, tubes, protections and protuberances, gave shape to mysterious beings that were part of the same urban tribe.
The sport was shot in Barcelona and Tokyo.
For the scenes that were shot in Barcelona, we designed some set elements and props that helped transform our city into the streets of Tokyo.
Lastly, we also collaborated on the make-up design for some of the actors that appear in the ad, in which the make-up becomes a mask and a communicative effect.
For us, being able to work on this ephemeral design project was a great challenge since we had the great opportunity to collaborate with two of the most important creative agencies in the world of advertising worldwide.
