The project
The brief called for a store concept that could respond to different spaces while retaining a recognisable identity. Our proposal approached Foodies as a place to discover Spanish gastronomy, purchase selected products and enjoy them through tastings, pairings and informal encounters.
The design connects the practical demands of airport retail with a more sociable food experience. Product presentation, customer movement and opportunities to stop and taste were considered together from the outset.
The design approach
A modular furniture system forms the foundation of the proposal. Single-sided and double-sided display units combine with tables to accommodate different floor plans, helping maintain a consistent identity across future locations.
The layout provides generous circulation routes for passengers travelling with luggage. Clear sightlines make the store easy to understand, while a central counter establishes a focal point and organises the surrounding displays.
Yellow and black give the space a strong connection to the Foodies identity. Simple forms and materials referencing Mediterranean culture provide a restrained backdrop for the products, complemented by a distinctive overhead installation designed to attract attention from a distance.
The customer experience
The proposal develops the idea of a “food library”: a place where visitors can explore the stories behind the products, discover their origins and choose how to enjoy them. Integrated information displays and overhead graphics support this experience without overwhelming the store with individual signs.
A colour-coded shopping basket system offers customers a simple way to indicate whether they would welcome advice or prefer to browse independently. This small detail places choice at the centre of the service experience.
Together, the retail displays, tasting opportunities and flexible layout create a concept designed to make Spanish gastronomy accessible to travellers—whether they have time to explore or are choosing something to take on their journey.
