Created by Indy Blue Studio, the marhaba Lounges Brand Book translates the brand’s welcoming spirit into a shared interior design direction, supporting a recognisable guest experience across different airport locations.
The project
For an international lounge brand, a sense of welcome needs to carry across destinations. The marhaba Lounges Brand Book provides a common reference for expressing that identity through the spaces passengers use before their flight.
Indy Blue Studio developed the book to connect the brand with its physical environment, establishing a framework that helps project teams make consistent design decisions while responding to the requirements of each lounge.
The design approach
The approach centres on hospitality, comfort and ease of use. It considers how the interior can help guests feel at home, whether they are stopping briefly for refreshments or spending longer working and relaxing.
Consistency across the network is balanced with room for local character. Each airport presents different spatial constraints, passenger needs and cultural influences. The brand book provides a shared direction that can adapt to these conditions while maintaining a clear marhaba identity.
From brand to experience
The guest experience takes shape through many connected details: the first impression on arrival, the atmosphere of the lounge and the choice of places to sit, dine or work.
The marhaba Lounges Brand Book brings these considerations together, helping teams carry the brand’s hospitality into everyday design decisions. It supports an experience that feels familiar to returning guests and welcoming to those discovering marhaba for the first time.
For an international lounge brand, a sense of welcome needs to carry across destinations. The marhaba Lounges Brand Book provides a common reference for expressing that identity through the spaces passengers use before their flight.
Indy Blue Studio developed the book to connect the brand with its physical environment, establishing a framework that helps project teams make consistent design decisions while responding to the requirements of each lounge.
The design approach
The approach centres on hospitality, comfort and ease of use. It considers how the interior can help guests feel at home, whether they are stopping briefly for refreshments or spending longer working and relaxing.
Consistency across the network is balanced with room for local character. Each airport presents different spatial constraints, passenger needs and cultural influences. The brand book provides a shared direction that can adapt to these conditions while maintaining a clear marhaba identity.
From brand to experience
The guest experience takes shape through many connected details: the first impression on arrival, the atmosphere of the lounge and the choice of places to sit, dine or work.
The marhaba Lounges Brand Book brings these considerations together, helping teams carry the brand’s hospitality into everyday design decisions. It supports an experience that feels familiar to returning guests and welcoming to those discovering marhaba for the first time.
